Ann loved her small town.  While she loved most things about it, she acknowledged that there were definite down sides to the reality of living someplace where literally everyone knew your name. The best part about living here was that she knew that she was perfectly safe everywhere she went.  The worst part was that she couldn’t interact with anyone without everyone in town weighing in and giving her their unsolicited opinion on everything. She was all set to go on a date with the doctor’s son.  Before she could discuss the specifics with the young man, five people told her about his most awkward moment, when he tried to break into the security seals that closed off the secret recipe for the local bakery’s chocolate chip cookies. While it was true that everyone thought the story was funny, it was a little embarrassing for her date and ruined any chance she had of going to the bakery after the date.

Dan Kennedy has taught me a lot of things. The main thing I have learned from him is that I can learn from the entire history of sales and marketing. As the saying goes, “The more things change, the more things stay the same.”  This is definitely true with marketing.  I think any good salesman can teach marketing because they know all about selling. Hearing him break it down like that made me relax.  My small business doesn’t have the kind of funds that can allow me to compete on a mass media scale.  As long as I can find and access working strategies and principles I can compete on any level. This is such a sobering, yet calming thought that it has inspired me to take a more active approach to learning about my own business. I have been encouraged and inspired to take my business by the horns and pull it ahead using a message I believe in and with the best tools possible.

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She wanted to tell people what had happened, but she thought that everything would be so much easier to explain when she was finished.  She wondered if it would be easier for a man to start a handyman business, or if everyone had the same kinds of difficulties that she was facing.  It didn’t matter. It was what she wanted to do.  She couldn’t remember a time when she wanted to do anything else. She personally didn’t see what role gender played in all of this, but she knew that sooner or later someone would tell her why she couldn’t do this. She had plenty of experience. She had lists of potential clients. She had enough  work lined up to hire two part –time employees to start out.  As soon as word of mouth started to spread and her reputation started to speak for itself, it wouldn’t matter what anyone thought